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The pharmacy in the so famously sexually liberated country of Sweden, has been convinced by the RFSU, (Swedish society for sexual education), to sell sex-toys in their stores. I think the initiative is sound, exaggerated moralization about sex is unhealthy, taboos need to be broken etc. However I have my doubts as to whether the venture will be successful. There is a reason why dildos are not sold in supermarkets. People are not yet comfortable with displaying such purchases publicly. And with the arrival of E-commerce, I doubt that many people would face their fear of humiliation and present a dildo to the cashier at a pharmacy that usually is quite full of people. But hey, someone’s got to break the rules, and who better to do it than a governmental organization on a monopoly market. The only risk they take is the taxpayer’s money..
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